STRATEGY & BRANDING
Not quite sure where to start with your marketing strategy? We can help. Through data-led insights, Propel Digital will create a comprehensive and tailored strategy for you to take away.
This will include:
+ A comprehensive audit of your digital analytics including your social media insights, google analytics and a thorough audience review.
+ A deep dive into your business as a whole, including your branding, past successes (and failures) and where you'd like your business to be heading.
+ A SWOT analysis of your business
+ A breakdown of your funnel to conversion including capturing the right audience, exploring opportunities and giving you the keys to get real results from your marketing.
+ Pinpointing key performance indicators to help measure success for your business.
Whether you're a new business starting out, or an existing business looking to update your look and feel, the Propel Digital team can help your brand get the edge with its design.
In consultation with our experienced graphic designer, we can:
+ Create a logo for your business that's more than just your business' name in a pretty font!
+ Develop a tone of voice guide that helps bring your brand's persona to life.
+ Create a fully comprehensive brand guide complete with brand colours, fonts and signatures.
+ Get you started with the design and printing of collateral that every business needs (we're talking business cards, flyers and promotional items).
+ Give you the guidance to use these assets to the best of their ability - at the end of the day, we want to give you the keys to your well-branded kingdom!
SOCIAL MEDIA marketing
social media is so much more than just having a facebook page... so we're here to help you get the most out of it!
social media management
In this Social climate, it's all too easy for your business to get lost in the chatter. Through our Social Media Management packages, we can help create brand consistency on Social Media, and ensure that you see tangible business results from our efforts. If time is an issue, we can manage your channels entirely. Or, if you'd like to take the reins, we'll ensure you have the tools to keep your business at the forefront of Social.
This work may include:
- Regular consultation with our Founder, Lauren, to ensure that your business is gaining momentum on Social Media.
- Regular content creation, scheduling and optimisation across multiple platforms.
- Reporting on all activities so that you can see the tangible outcomes and more importantly, the learnings.
- Platform optimisation including Facebook Pixel installation, Business Profile Set Up, Instagram Shopping and more.
SOCIAL MEDIA OPTIMISATION ESSENTIALS
Heard of the term 'Facebook Pixel' but not quite sure how it works? Or perhaps you've started down the road of audience creation, but not sure how to track conversions or measure success with your customers on Facebook? Well, we can help! We'll start with a consultation to see where there may be holes in your platform optimisation. From there, we'll get busy making sure your channels are in tip-top shape before handing you back the reins.
This work may include:
+ Facebook Pixel installation, audience creation (including custom, lookalike, engagement and interest-based audiences), conversion tracking, optimising Facebook Messenger for your business.
+ Instagram business profile set up, linking your Instagram account to your website (e.g. Instagram shopping),
+ Additional platform optimisation including tracking link installation.
Paid advertising management
Sick of 'boosting posts' and getting no results? Then, it's time to kick your Social Media advertising up a notch with Propel Digital. Through data led insights, we'll formulate an advertising strategy that is focused on increasing your ROI and getting you real business results.
This work may include:
+ Advertising strategy creation including content creation, audience creation, testing variables, implementation and optimisation.
+ Reporting on the findings and giving you a real understanding of what's worked, but more importantly, what hasn't.
+ Giving you training and insights as to how you can run your own profitable Social Media ads in the future.
web design & optimisation
let us create an affordable, beautiful and optimised website for your business that will maximise returns
Hands up if you've been guilty of judging a business by the state of their website. Believe us, it's more common than you think. So, if your existing website needs a refresh, or if you need a new website built from scratch, we can help your business put it's best foot forward online with a site that is easy-to-use, beautiful and effective.
In consultation with our experienced web designer, we can:
+ Build your website using a wide range of established platforms such as Wordpress, Shopify, Strikingly & more.
+ Create the right visuals and user experiences to maximise your business returns
+ Give you a complete training session on how you can make website updates after the process is done and dusted. Ultimately, we want you to end up in the driver's seat, and feel confident about it!
WEBSITE OPTIMISATION ESSENTIALS
The most valuable tool to increase a business' ROI all too often remains untouched, un-analysed and unloved. What is this tool we hear you ask? Data!
Propel Digital are extremely passionate about enabling businesses to harness the power of their own data so that they can see an increase in returns.
Propel Digital can:
+ Install and/or analyse Google Analytics to ensure that you're seeing the big picture of how users find your business, search for your business and navigate your website.
+ Give your website an SEO (Search Engine Optimisation) boost through meta-tagging, blog writing, page listing on Google Search Console and more.
+ Supply recommendations from a design, technical, social and SEO point of view.
we use your business' real data insights to increase reach, clicks, conversions and ROI
adwords & SEO MANAGEMENT
Propel Digital are passionate about getting your business to be seen. Our team's knowledge of Search Engine Marketing (SEM), Pay Per Click Advertising (PPC) and Search Engine Optimisation not only helps you get seen, but can also help you get measurable results such as clicks, calls and conversions!
In consultation with our SEM & SEO expert, we can:
+ Get your business running with Search ads that enable your business to jump the ranks in regular customer searches. We’re not a ‘set and forget’ agency. We constantly review, learn and optimise your ads.
+ Use this information to boost your approach to Search Engine Optimisation (SEO). This helps your business' search results organically and helps you get the edge to sit higher on Google than your competitors.
+ Create website content to improve your searchability, earning your website a higher place in search rankings and maximising your organic search results.
Email marketing & automation
Today’s businesses need to do more with less. They need to be able to connect with their customers in a highly personalised way, whilst staying on budget and increasing their returns. Sounds like the dream, right? Well, it can be possible with the right email campaign and automation strategy.
Propel Digital can:
+ Create beautifully designed one-off EDM campaigns that directly link to your customers in a meaningful way.
+ Set up automation workflows that will send personalised emails to your customers when they take action on your website.
+ Connect your email marketing platform with your website and social media to ensure that you're pushing out effective, consistent messaging.
+ Segment your data lists so that you can target the right people with the right messages.
creative & Design
content and design that excites, elevates and takes your business to the next level
Let your business be more than below-average stock photos and shaky iPhone videos. The Propel Digital team can help you take the look and feel of your business to the next level with our professional photography and videography services. Whether you're wanting to give your website images a facelift, wow people with your social media content or send out emails that look as good as your business performs, then we can help you.
The Propel Digital team can:
+ Offer photography solutions that cover a range of situations such as: product photography, head shots, culinary photography, real estate imagery... the list goes on.
+ Create enticing and engaging video content that helps tell the story of your business. These videos can range from Online Marketing Videos, Promotional Videos, Advertisements, Event Coverage, Tutorials, etc.
With extensive experience across a wide range of projects, the Propel Digital team can design whatever you require. We’ve provided art direction and created print & digital adverts for our brands across major publications and catalogues. We’ve also designed and printed display advertising and other collateral as required, creating the perfect image to help drive home the message and maximise value. There is no project too big (or small) for us to handle.
The Propel Digital Design team can:
+ Create beautiful, simple and easy to digest designs that speak to the ethos of your business
+ Liaise with yourself, but also third=party printers to get you the desired outcome for your design collateral.