About | Propel Digital | Regional Marketing Experts in North East Victoria

Marketing that feels less like outsourcing, more like teaming up with your mates.

We’re Propel Digital - a down-to-earth, results-driven digital agency based in Wangaratta (proudly regional, but working with brilliant brands across Australia).

Around here, we believe great marketing is about so much more than just pretty posts or slick ads. It’s about clarity, consistency and connection. It’s about telling your story in a way that feels real and gets real results.

We’re here to take the stress, the second-guessing and the “what the heck do I even post?!” off your plate - so you can get back to doing what you do best, while we make sure your brand looks incredible and stays top of mind.

Built From Passion, Powered By Purpose

After more than a decade working in Melbourne agencies on big-name campaigns (for brands like Coon Cheese, Goulburn Valley and Mövenpick), Propel's founder Loz saw firsthand the incredible impact smart, strategic marketing could have on a business.

When she made the tree-change back home to Wangaratta, she knew those same powerhouse strategies could be a total game changer for the small and medium businesses she’d grown up with - the family-run cafes, the boutique wineries, the builders who were more artists than tradespeople.

So, Propel Digital was born.
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A regional agency with city-level expertise, built to give local legends (and brands beyond) the same big-picture thinking, creative campaigns and tangible results usually reserved for the big end of town.

Fast forward to now, and we’re still obsessed with helping ambitious businesses - regional and everywhere else - show up online in ways that feel authentic, exciting and actually work.

‍Because at the end of the day, we’re here for more than clever content or pretty feeds. We’re here to help you grow a brand you’re proud of, attract customers who love what you do, and run a business that lights you up.

Our Process

We know marketing can sometimes feel like a mystery - but with us, it’s all mapped out (and actually fun). Here’s what working with Propel looks like:

Explore

Kick-Off & Strategy Workshop

We start by digging deep into your business, your goals, and your audience. It’s part discovery session, part brainstorm, part big picture dream-out-loud - so we’re all clear on where we’re heading (and how to get there).

Strategise

Plan & Prep

Then we get down to brass tacks. We’ll build your month’s roadmap - outlining your content, campaigns, creative direction and key actions. You’ll always know what’s coming up, with zero last-minute surprises.

Execute

Create & Launch

Time to bring your brand to life. From scroll-stopping social posts to ad campaigns that actually convert, our team designs, writes, captures and schedules everything - so it’s all humming along while you focus on your zone of genius.

Evolve

Refine & Report

We’re big on making sure your marketing isn’t just done - it’s done well. We’ll track what’s working, tweak what needs a lift, and send you easy-to-follow reports (often with a little happy dance gif thrown in). Because we work fast, collaboratively and transparently, you’re always in the loop - and always in control.