Ever since Facebook got into hot water last year around that data-bingle, they’ve been steering towards fostering more ‘meaningful interactions’ on their platforms. What that means for small business owners is that we can no longer rely on a pretty picture and ‘TGIF’ caption to prompt engagement.
Read MoreWhen it comes to getting your business name out there, online visibility is key! Today, I take you through some easy changes you can make to enhance the searchability of your business online.
Now more than ever, data analysis has become a crucial element in today’s business world. So, the question is, are you making the most of your data? Today on the blog, we explore how you can easily capture data through google's number one insights tool, Google Analytics.
A digital marketing strategy really doesn't mean squat without data driven insights! If you're not pulling meaningful, actionable insights from your data - then you could be missing out on big returns for your business. Today, I take you through the questions I like to ask myself when reporting on website data in order to get the best learnings!
"Influencers" have been the new Social Media commodity for quite some time now... but can you really appropriately measure what influencer engagement brings to your business? Today I take you through some ways to gauge success in the world of ambassador marketing...
Read MoreIt's safe to say that Facebook isn't going anywhere... so why does your business need a social media presence? Propel Digital breaks it down...
It's tempting... I know. That little blue button just sitting there, taunting you... waiting to be pressed so can pour money into the Facebook ether. But, I'm here to tell you that boosting posts on Facebook really isn't the way you'll get the best bang for your buck from advertising. In fact, you'll barely even scratch the surface of what's possible...
Read MoreMarch 2018 saw the launch of Instagram shopping on the platform, one of the most exciting updates we've seen on the channel in quite a while! but what does this mean for you as a business? Propel Digital explains....
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