Showing Up When It Mattered

That was the position Indigo Shire’s tourism team found themselves in.

They had incredible towns, passionate local businesses, and a strong desire to drive visitation - but limited internal resources to capture and roll out the volume of content needed to do it justice.

The Challenge

Indigo Shire needed to lift their tourism presence quickly and meaningfully. They wanted to showcase the character of their region — the places, the people, the experiences - without spreading their team even thinner.

This wasn’t about a rebrand or reinvention. It was about momentum.

The Strategy

We designed a solution that worked with their constraints, not against them.

In one tightly planned content day, we:

- Travelled across four towns
- Visited 20+ local businesses
‍- Captured a mix of photography and video designed for social, digital ads, and print

Every stop was intentional. Every piece of content had a purpose. From there, we took the lead on turning that content into a cohesive rollout:

- Managing Indigo Shire’s tourism social channels
- Creating engaging, scroll-stopping posts
- Supporting key initiatives like the Kelly Trials exhibition with content that extended beyond organic social into digital advertising and print

The Results

The impact was immediate and measurable:

- +134% growth in total social following
- +43% increase in engagement rate
- +90% increase in organic engagements
- +32% lift in organic impressions

More importantly, Indigo Shire’s stories were being seen, shared, and talked about - keeping the region front of mind for visitors planning their next trip.

What It Really Delivered

This wasn’t just a content boost.

It gave the internal team breathing room. It gave local businesses visibility. And it gave the region a stronger, more consistent tourism presence online.

The Takeaway

Great regional storytelling doesn’t always require more resources.
It requires the right plan, the right support, and a team willing to jump in when it counts.

Helping our region shine is something we genuinely care about - and it’s exactly why partnerships like this matter.